Hosted by Sanjay Arora, Managing Director – Bath Affair
Redefining What Luxury Means
Luxury today is more than opulence.
It’s the quiet confidence of good design — where innovation meets emotion and technology flows seamlessly into lifestyle.
In this edition of Dialogue with Bath Affair, two leading voices in India’s bath and wellness industry — Sanjay Arora of Bath Affair and Amit Ahuja of Colston Bath & Spa — come together to explore how the definition of luxury is evolving.
Their conversation isn’t about competition. It’s about a shared philosophy: to turn everyday experiences into extraordinary ones.
A Legacy Built on Imagination
Colston’s story began as a small dream — one rooted in curiosity and courage.
From early exhibitions and modest beginnings, Amit Ahuja absorbed not just the technicalities of the trade, but the pulse of the people behind it — their aspirations, their questions, and their growing appetite for design that felt global yet grounded.
When he officially joined Colston in 2010, he carried with him an insight that changed everything: India was ready for innovation — it just needed someone to take the first step.
That belief became the foundation of Colston’s journey. What started as a family enterprise soon grew into a movement that introduced India to an entirely new language of luxury — modern, intelligent, and deeply personal.
The Turning Point of Boldness
In 2009, Colston did something the industry had never seen before: the launch of the world’s largest bathtub at Acetech Mumbai.
At 72 feet, it wasn’t just a product — it was an audacious statement of what Indian design could achieve. Complete with integrated spa systems, a TV screen, karaoke, sauna, and even separate washrooms, it blurred the line between engineering and art.
The media called it revolutionary. The audience called it unforgettable.
But for Colston, it was something more — a moment that defined its identity.
Because luxury, Amit realized, isn’t about scale. It’s about the spirit to keep reimagining what’s possible.
Innovation as a Way of Life
Step inside Colston’s world today and you’ll find a brand that treats innovation like a daily ritual.
From hydrotherapy systems and PVD finishes to steam panels and space-saving concepts, every design begins with one question — how can we make life better?
For Amit and his team, creativity isn’t spontaneous — it’s systematic. Regular launches, continuous R&D, and an instinct for what’s next keep Colston at the forefront of India’s evolving design landscape.
It’s not just about newness; it’s about relevance — the ability to create products that reflect the shifting lifestyles, aesthetics, and expectations of the modern Indian homeowner.
Listening to a Diverse India
India’s design sensibilities are as diverse as its languages.
Luxury means something different in every corner of the country — understated minimalism in Delhi, vibrant statement pieces in Jaipur, sleek urbanism in Mumbai.
Understanding this diversity has shaped Colston’s approach. The brand designs not for the market, but for mindsets — ensuring that every collection, whether contemporary or classic, speaks to its user’s individuality.
This is also where Bath Affair and Colston align — both see personalization as the future of luxury. Because true design, after all, doesn’t impose taste. It interprets it.
Luxury, Reimagined as Relationship
The Bath Affair x Colston partnership goes beyond product alignment — it’s built on shared values.
Both brands believe that the real measure of luxury lies not in price, but in experience.
From the way a space feels to the warmth of a consultation, everything is curated to make clients feel seen and understood.
It’s why Bath Affair calls itself an experience center, not a showroom — and why Colston views every installation as a collaboration, not a transaction.
Together, they’ve redefined what it means to create luxury in India — not louder, but deeper. Not exclusive, but empathetic.
Designing for the Decade Ahead
As the conversation turns to the future, one thing becomes clear: design must evolve with conscience.
Smaller homes, busier lives, and a changing planet demand innovation that’s not just beautiful but responsible.
The future of bath design, as Amit and Sanjay agree, lies in smart technologies, sustainable systems, and minimal environmental impact.
Products that save water, conserve energy, and maximize comfort without compromise will shape the next chapter of India’s design story.
Luxury, then, becomes not about excess — but efficiency.
Not about more — but about meaning.
A Shared Vision for the Future
Walk into Bath Affair or Colston, and you’ll feel the same essence — warmth, precision, and quiet sophistication.
Both spaces celebrate design as emotion — the joy of touch, texture, and time well spent.
It’s this emotional core that makes their partnership natural, almost inevitable.
A collaboration rooted not in commerce, but in conviction: that luxury, at its truest, must always put people before products.
The Spirit of Innovation
If there’s one word that captures Colston’s philosophy, it’s innovation.
Not just in what they make, but in how they think — boldly, curiously, and with purpose.
That spirit is also what defines Bath Affair’s journey — an ongoing pursuit of better ideas, better experiences, and better living.
Together, they represent the future of Indian luxury — thoughtful, sustainable, and deeply human.
Watch the Full Episode
📺 Dialogue with Bath Affair × Colston | Redefining Luxury Together
