Featuring Rajesh Singh, Regional Manager – TOTO India | Hosted by Ayush Arora, Director – Sales & Retail, Bath Affair
Where Innovation Meets Intention
Every few years, the design world gathers in Frankfurt for what feels less like a trade show and more like a pilgrimage.
ISH Frankfurt 2025 was no different — a celebration of how craftsmanship, technology, and sustainability are redefining the way we experience comfort.
In this special edition of Dialogue with Bath Affair, Ayush Arora takes us inside the TOTO booth at ISH Frankfurt alongside Rajesh Singh, Regional Manager at TOTO India.
What unfolds is an exploration of the brand’s newest innovations, all anchored in one philosophy — that true luxury lies in seamless simplicity.
Designing Tomorrow: The TOTO Way
At ISH 2025, TOTO unveiled products that felt both futuristic and familiar — sleek, minimal, and unmistakably human.
One of the key highlights was the launch of matte-finish WCs and basins. Their outer surface carries a soft, tactile matte texture, while the inner bowl retains TOTO’s signature CEFIONTECT® glaze, ensuring a glossy, ultra-smooth surface where no dirt or residue can cling.
This dual-finish innovation bridges design with hygiene — a balance TOTO has perfected over decades.
“While most brands offer fully matte interiors, we wanted beauty that performs,” Rajesh explains.
The latest collections are also proudly made in India, a milestone that reflects TOTO’s confidence in local craftsmanship for global markets.
From India to the world — precision now carries a new address.
A Palette Inspired by Nature
Another design story at ISH was colour.
TOTO introduced a collection of washbasins in rich, seasonal hues — each inspired by nature’s shifting tones through the year.
Glossy and matte options are being introduced across select series, paired with coordinated fittings and accessories.
The result: bathrooms that feel personal, layered, and deeply expressive — where functionality flows effortlessly into form.
Engineering Comfort: Showers and Controls
TOTO also showcased its next-generation thermostatic shower systems, featuring volume control, multiple functions, and precision temperature settings.
Among the innovations was a new calming shower mode, designed to deliver a gentle, mist-like spray ideal for wellness-focused routines.
Even at low water pressure, these showers perform beautifully — reflecting TOTO’s engineering expertise in creating indulgence without excess.
Smart Elegance: The Future of Hygiene
If there’s one area where TOTO continues to lead, it’s hygiene technology.
The company’s latest NEOREST collection — including the WX2 and NX2 models — brings together cutting-edge functionality and serene aesthetics.
At the core lies EWATER+®, an advanced system that electrolyzes tap water to create a mild, natural disinfectant.
This self-cleaning technology keeps the bowl and wand pristine, preventing bacteria buildup and ensuring a fresh, hygienic environment after every use.
Complementing it is TOTO’s CEFIONTECT® ceramic glaze, a microscopic glass-like coating that prevents dirt and calcium deposits from adhering to surfaces.
And with Tornado Flush®, water spirals 360° around the bowl, cleaning every curve quietly and efficiently.
Together, these innovations redefine cleanliness as an effortless luxury — one that requires no harsh chemicals, only intelligent design.
The Art of Floating
One of the most talked-about displays at ISH 2025 was TOTO’s Flotation Tub with Zero Dimension® — a masterpiece of engineering and emotion.
Unlike conventional bathtubs, this design supports the body in a state of near weightlessness, replicating the posture of a child in the womb.
Hydrojets, precise contours, and ergonomic buoyancy create an unparalleled sensation of calm — transforming bathing into meditation.
It’s not just a tub; it’s therapy sculpted in porcelain.
Crafted for a Quieter World
Even details as simple as flushing received attention.
TOTO’s Tornado Flush system reduces noise while increasing coverage — a subtle but significant upgrade for urban homes where tranquility matters.
With rimless designs that eliminate hidden edges, every corner of the bowl stays accessible and clean — no brushes, no buildup, no compromise.
It’s these invisible improvements that make TOTO a brand defined by its integrity.
TOTO × Bath Affair: A Shared Vision
Ayush Arora’s walkthrough at ISH wasn’t just a product tour — it was a reaffirmation of shared values.
Both TOTO and Bath Affair believe in design that serves people, not trends.
Their partnership brings world-class innovation to Indian homes, bridging global excellence with local insight.
“Technology should simplify life, not complicate it,” Ayush reflects — a sentiment that echoes through every TOTO product and every Bath Affair project.
Looking Ahead
From self-purifying ceramics to energy-efficient showers, the future of bathroom design is sustainable, sensory, and deeply personal.
TOTO’s showcase at ISH Frankfurt 2025 proves that when purpose meets precision, even the smallest details — a surface, a spray, a silence — can redefine luxury.
Because real innovation isn’t loud.
It’s quietly life-changing.
📺 Watch the full episode on YouTube:
