Featuring Naveen Bhatt, Country Manager – Noken (Porcelanosa Group)
Hosted by Ar. Aanchal Kishore Gupta, Director – Bath Affair
When Warmth Becomes a Design Language
Some luxuries whisper. They don’t shout from chandeliers or shine from marble — they hum quietly in the background, transforming routines into rituals.
In this episode of Dialogue with Bath Affair, Ar. Aanchal Kishore Gupta sits down with Naveen Bhatt, Country Manager at Noken (Porcelanosa Group), to talk about one such understated indulgence — the towel warmer.
It’s the kind of comfort you don’t know you need until you’ve felt it — stepping out of a shower and wrapping yourself in a perfectly warm towel. And as Naveen says, “That’s when comfort becomes design.”
A Two-Decade Journey in Design Evolution
Naveen Bhatt’s career reads like a masterclass in how passion, technology, and design can evolve together.
With over two decades of experience across global brands, he’s witnessed the Indian bath industry transform — from fragmented beginnings to a sophisticated, design-led ecosystem.
“It’s been an organic journey,” he reflects. “Technology has played a vital role — not just in the products themselves, but in how we enhance the experience for the customer.”
For Naveen, innovation isn’t about the next new gadget. It’s about how seamlessly that technology integrates into your life — quietly making every day better, warmer, and easier.
The Science (and Soul) Behind Warmth
So, what exactly makes towel warmers so special?
As Naveen explains, they’re much more than sleek wall-mounted accessories. Each towel warmer uses antifreeze liquid technology — glycol that heats quickly and evenly through thermostatic control, keeping towels soft, dry, and perfectly warm.
But to him, the real innovation lies in what it means for the user.
“They’re not just about drying towels,” he says. “They bring wellness into your daily life. It’s about that feeling of comfort — that small joy that changes how you start or end your day.”
From bathrooms to spa zones, pool areas, and even bedrooms, these devices are redefining how Indian homes experience warmth. Once seen only in luxury hotels or international catalogues, towel warmers are now becoming a quiet symbol of evolved living — merging form, function, and feeling.
Design that Feels Human
At Noken, design isn’t treated as an accessory — it’s an emotion shaped through precision.
Part of the prestigious Porcelanosa Group, the brand represents more than just craftsmanship. It represents collaboration — between designers, architects, and engineers who believe technology should serve comfort, not complicate it.
Each Noken towel warmer, available in eight unique designs and multiple sizes, is a study in elegance and ergonomics. Sleek lines, silent heating, and energy-efficient performance come together in a way that makes warmth look good — and feel even better.
“They’re not just switches and thermostats,” Naveen smiles. “They’re smart companions. They know when to stay on, when to rest, and how to save energy — all while staying beautifully minimal.”
The Bath Affair × Noken Partnership
What happens when two brands share the same design DNA? You get spaces that feel intelligent, not indulgent.
When Bath Affair partnered with Noken, it wasn’t just another collaboration — it was a meeting of philosophies. Both brands believe that true luxury lies in attention, not excess.
“The success of Bath Affair,” says Naveen, “is no secret. Under the leadership of Sanjay Sir and Rahul Gupta, the brand has become a benchmark for growth and authenticity in our industry. And now, with Aanchal leading a new generation of vision, the partnership is even stronger.”
He calls Bath Affair “one of India’s finest experiential showrooms” — a space where design conversations happen in real time, and clients can see, touch, and feel how products transform a bathroom into an experience.
“What truly sets them apart,” Naveen adds, “is their customer-centric approach. They don’t just sell — they educate, curate, and personalize.”
At Bath Affair, the collaboration with Noken is a shared promise — to bring European innovation and craftsmanship into Indian homes, without losing the warmth of human touch.
India is Warming Up to Luxury
A few years ago, towel warmers were a rarity — reserved for high-end villas and five-star suites. Today, they’re entering everyday homes and premium apartments, driven by architects and homeowners who see design as well-being.
“The mindset has shifted,” Naveen observes. “People don’t see towel warmers as indulgence anymore — they see them as part of a better lifestyle.”
It’s comfort meeting conscience — design that feels personal, functional, and forward-looking.
And as Aanchal puts it, “Bathrooms are where the day begins and ends. Every detail matters — especially the ones that make you feel good.”
The New Code of Comfort
This conversation isn’t just about product innovation — it’s about the evolving language of modern luxury.
Luxury today isn’t loud. It’s thoughtful. It’s in the quiet warmth of a towel, the ease of automation, the intelligence of design that anticipates your needs before you speak them.
For Bath Affair and Noken, that’s the kind of future they’re creating — one that’s functional, sensory, and deeply human.
So if you’re designing your dream home, don’t overlook what hangs on the wall. Sometimes, comfort is hidden in the smallest details.
🎥 Watch the Full Episode
Experience the full conversation between Aanchal Kishore Gupta and Naveen Bhatt in Dialogue with Bath Affair | “Warming Up to Luxury”
👉 Watch on YouTube → https://www.youtube.com/watch?v=9iFm4Nb8gJE&list=PLF_YfSoBO4oQ24laxFXJt_31T_Lzhjjma&index=3
